Upwards of 38% more!Įxample of top search results using faces on their thumbnailsĪdding text to your thumbnail can drastically improve your click through rate and in turn improve your rankings… IF DONE CORRECTLY. In fact, even on Instagram, photo's that contain human faces attract more likes and comments. Ideally, you making eye-contact with the user or looking at the text on the image. It's been proven that 'talking head' photos, meaning YOUR FACE is in the photo, get more clicks. Consider putting yourself for the left or right of the frame so you can place text on either side of you. For example, if you use a photo of yourself right in the middle of the frame, your more than likely going to cover your face with the text. NOTE: When planning your thumbnail, think about where your text may go. The example above shows me making various different poses after recording my video so that I can eventually take a screenshot of the one that works best for me. At the very least, let the camera continue to record while you stay still for a couple seconds so you can get a nice screenshot for your video. When you are about to record, or just finished recording, be sure to take a still photo that you can use for your thumbnail. Never rely on Youtube to choose a video frame for your thumbnail
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